Having a true entrepreneur spirit is determined to bounce back when it was in a collapsed condition . That picture of the journey of a Frans Satrya Pekasa manage teak furniture business . Being in the minus point in 2005 when his business on the verge of collapse , this bespectacled man back moves to improve the situation .
In the midst of indebtedness that piled up at the time, only to capitalize goodwill, Frans again tried to run the teak furniture business from scratch . With unyielding spirit , within a period of two years , his business can recover.
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Now he is known as one of the successful figure in the furniture industry . Through the company he founded called PT Gading Kencana Dampar , who was born in Cirebon , West Java , is able to achieve a turnover of tens of billions of dollars per year .
His success managing the business to be able to penetrate the export market makes Frans successfully won the award twice Primaniyarta as the best exporter in 2012 and 2013.
Frank has been in the furniture export business since 1998 after he completed his undergraduate education at the Surabaya Institute of Technology majoring in industrial engineering . He focused export outdoor furniture and teak garden furniture .
Frans choose the furniture sector , because according to him , chances are still quite large furniture . He sees Indonesia is very rich in quality timber .
Initial foray into this venture , Frans only as a broker for agents exporter of rattan and teak furniture in Cirebon . His job at the agency looking for orders and then intercede to continue production orders to the crafters .
Starting in 2001, Frans choose their own search for foreign buyers with networks capital he had initiated during brokering furniture . From there then stood PT Gading Kencana Dampar that manufacture furniture with the trademark Mega Furniture .
To expand its business , the man born in 1975 is to use the Internet in an attempt to capture buyers from abroad . In addition to creating a website , he also uses a lot of business portals , such as Alibaba and Indonetwork , to promote the product .
Now Frank has been able to export furniture to 45 countries on three continents , namely Asia Continent , Europe , and America . Some country destination was Israel , Guatemala , Nigeria , Italy , Turkey , United Kingdom , Austria , and others . He also successfully expanded into the Bamboo Curtain country to China , and even has set up three furniture store there called Teak123 .
Currently , Frans can export about 30 containers containing tables , chairs , cabinets , etc. per month . From there , he can reap a turnover of around 5 million U.S. dollars or equivalent to Rp 57 billion ( exchange rate of 11.500 per U.S. dollar ) . For production , in collaboration with Frans 136 artisans and 400 employees working in four factories in Jepara .
Not easy for Frank to succeed as an exporter of furniture made from teak wood with a turnover of tens of billions per year . He had experienced a failure to the lowest point in a career as an entrepreneur in 2005 .
But the incident , that was the motivation for him to quickly rise from adversity . He also had had to help figure out how to pay off his father’s business because of the fall of the construction effort .
Frans way to help his father is to be a furniture broker , after graduating from college in 1998 . ” It was my father’s company was taken over by the National Bank Restructuring Agency ( IBRA ) due to large debt in the bank , ” recalls Frank .
Starting his career as a furniture broker is not too difficult for him . Because , Frans already have internship experience in eight companies while still a student , one of the company’s furniture . As a start-up capital , he mortgaged the car of his 1989 Honda Civic valued at USD 25 million .
Initially , Frans only realtor for agents exporter of rattan and teak furniture . His job , seeking an order to an agent and then pass orders on the production of craftsmen .
However , because brokering is quite complicated , finally began in 2001 he chose his own search for foreign buyers with a capital network that it had when he became a realtor .
With the help of internet technology , he manages many websites to offer his services sell rattan and teak furniture . Business begins by working with two employees , one of them with a high school friend , running smoothly .
Little by little the business continues to grow , until he succeeded in exporting a wide range of furniture made from rattan and teak wood up to three containers per month . From there he managed to pay off the remainder of his father’s business bankruptcy .
With our capital, in 2004 he began to expand into the business of buying and selling property and coal . But the poor can not be denied , business property and loss of coal that he run . Meanwhile, the furniture business has foundered after co-workers who are also high school friends made off with the money without the rest of the company .
Again Frans back with massive debt from banks . All assets both home and confiscated his car . Frans to be willing to move in -law . After six months of that event , Frank decided to regain its footing .
He started back toward the craftsmen . ” I can Rp 11 billion loan from the artisans who used to work with me , ” said Frans .
In the midst of adversity , he still tried to get up . With the help of internet technology , he kept trying to sell furniture products throughout the world . ” I am diligent internet marketing and managing the website , so that makes me like now , ” he said .
All his efforts were not in vain . Until now , he has been able to export the teak furniture to 45 countries and opened three stores in China . Frans said , for the moment not many obstacles he faces in running its business .
It also makes him more aggressively grow the business . In the future , he plans to open two more stores in China . According to him , the market share in the State Panda was still very large if managed properly .
Frans himself claimed not interested to explore business in other sectors . He still will focus on developing the business of furniture being dilakoninya . Moreover, from previous experience he never failed when the business venturing and coal properties .
To raise the furniture business , he focussed on producing outdoor furniture , especially teak . Frans already left the wicker furniture because of its raw materials increasingly difficult to obtain .
Frank admitted , does not prepare a special strategy to expand its business under the auspices of PT Gading Kencana Dampar . Because, according to him , the government issued regulations can change at any time . “If regulations change , a strategy that has been prepared will not do any good, ” he said .